A Grok-powered AI support tool has been added to Starlink's website, expanding automated help for broadband users. The chatbot builds on a similar service already available through the company's mobile app.

Users can access the chatbot via the checkout support page, receiving a link by email. Responses are limited to Starlink services and usually appear within several seconds.

The system is designed to streamline support for millions of users worldwide, including rural UK customers. Public opinion remains divided over the growing reliance on AI instead of human support staff.