Is Alexa+ too cheerful for you? Now you can select among 3 personality styles - here's how
Publish Time: 25 Feb, 2026
Amazon Echo Show 11
Maria Diaz/

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Key takeaways

  • Amazon just announced that Alexa+ users can choose different personality styles for responses.
  • The new Alexa+ personality styles include Brief, Chill, and Sweet. 
  • Users will be able to adjust how formal, expressive, witty, and direct Alexa+'s responses are.

Amazon's Alexa+ is more helpful than ever, with richer responses and the ability to generate content for users. However, switching from the classic Alexa's slightly robotic, monotone responses to Alexa+'s cutesy, cheerful tone is jarring for many users, myself included. Thankfully, Amazon just announced it's adding personality styles to Alexa+, so users can tweak how expressive the smart assistant is. 

There's no doubt that Alexa+ is a huge upgrade from the classic Alexa we've grown accustomed to over the years. Yet a lot of us may not need or appreciate the over-the-top cheery tone with which it responds. That said, other users may prefer a more expressive personality, such as kids using an Echo device in their room or playroom.

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The three new Alexa+ personality styles include a Brief option that delivers direct, no-nonsense responses, a Chill style for a relaxed, breezy interaction, and a Sweet option that has a cheery, enthusiastic energy.

In its announcement, Amazon indicated that the three styles differ in how Alexa answers the same question: Alexa, how's it going?

  • Sweet: "Absolutely fantastic! I'm radiating pure joy and ready to make your day incredibly amazing!"
  • Chill: "Life's treating me well, all systems are Zen and the digital universe is spinning in harmony."
  • Brief: "Operating efficiently."

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Changing a device's personality style is surprisingly easy -- you can say "Alexa, change your personality style" directly to your Echo device. You can also do it in the Amazon Alexa app by following these steps:

  1. Open the Alexa app.
  2. Select your device from your devices list.
  3. Go to Device Settings.
  4. Tap on Alexa's personality style, then swipe through the options.

To create the individual personality styles, Amazon used a wide range of expressiveness, directness, emotional openness, formality, and humor. Put together with a generative AI smart assistant, these traits make Alexa+ capable of understanding nuances in communication and adapting the level of conciseness, formality, and wit in its responses. 

The personality styles are available in the different voice options for Alexa+, which you can change under the Device Settings menu.

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