At Cisco Live San Diego 2025, Liz Centoni, EVP and Chief Customer Experience Officer, announced that Cisco Support and Professional services were moving beyond break-fix and reactive to personalized, proactive, and predictive experiences, noting that "Traditional service and support models simply cannot keep up with the demands of today's AI-powered world." At Cisco Partner Summit 2025, we introduced Cisco IQ, a unified, AI-powered digital experience that we combine with our industry leading expertise to power our support and professional services, bringing greater clarity, control, and proactive, expert-led help across the end-to-end customer journey.

Today at Cisco Live Amsterdam, we are taking a significant step forward in our commitment to delivering simplified, intelligent, and outcome-driven services. I am thrilled to share three key updates:

1. To help you deliver change with greater speed and confidence, we are unveiling two new AI-powered frameworks-the Technology Migration Framework and the Automated Validation Framework-under our streamlined Cisco Professional Services.
2. As of January 23rd, 2026, Cisco Support -Signature is generally available, offering our highest level of proactive and predictive support.
3. We continue to bring the benefits of AI-powered innovations to sovereign critical infrastructure, such as Cisco IQ's air-gapped on-premises deployment mode.

1. Delivering change with speed and confidence

Across Europe and around the world, the promise of AI is challenged by the reality of growing complexity. Our customers have been clear: the relentless speed, combined with increasingly complex and fragmented infrastructure, is pushing their IT teams to their limits. To keep pace and drive business results, you need greater simplicity and choice from your technology partners.

To meet this need, we have unified our expert services under a single brand: Cisco Professional Services, making it simpler than ever to engage our expert teams across the entire infrastructure lifecycle, from planning and design to implementation, migration, and optimization.

Building on this, at Cisco Live Amsterdam, we are demonstrating new professional services innovations that empower our experts to deliver greater value, faster:

• Technology Migration Framework: Automates and streamlines complex infrastructure migrations from discovery to translations, delivering greater predictability and speed.
• Automated Validation Framework: Leverages automation to validate infrastructure changes, reducing risk, and ensuring operational integrity.

I invite you to experience these innovations firsthand at the Professional Services kiosk in the Customer Experience area in the Cisco Showcase.

2. A new standard for premium support

I am also thrilled to announce the general availability of Cisco Support -Signature. Following a successful limited release, this premium service is already delivering tangible results for customers, including:

• Faster response and restoration SLAs for predictable performance
• Proactive prevention and rapid recovery
• Personalized, expert-led support with insights tailored to your environment.

In a recent report, IDC found that organizations are prioritizing vendor support over product features to manage complexity. Cisco Support -Signature is our answer, designed to meet the moment with intelligent, personalized, proactive, and predictive support.

3. Our unwavering commitment to data sovereignty

Here at Cisco Live Amsterdam, I want to reinforce our deep commitment to our European customers. For over 30 years, our local teams have partnered with organizations across the continent to help them achieve their most critical objectives.

We continue to bring our latest AI-powered innovations to you through , the unified interface for Cisco Support and Professional Services that integrates decades of Cisco expertise into a single, proactive experience. To give you complete choice and control, Cisco IQ offers flexible deployment options -including a SaaS model and two on-premises modes: tethered and air-gapped -ensuring you can remain resilient, adaptable, secure, and efficient in any operational environment.

In addition, Cisco has established Critical National Services Centers (CNSCs) to deliver services to European customers who require enhanced data protection, full infrastructure control, and operational oversight. These centers use dedicated facilities, segregated operational processes, and national or cleared personnel to support EU customer environments.

Leading in the AI era, together

We are amidst the most significant technology transformation of our lifetime. The opportunity is limitless, but the complexity is high, and there are resource constraints. To win in this moment, we must keep evolving quickly and continuously. Your success is our imperative.

These latest portfolio innovations reinforce our commitment to being the partner you can count on. By delivering personalized, proactive, and predictive experiences, we empower you to move faster, operate with confidence, and lead in the AI era.