Chinese authorities have introduced new rules to classify online content that could affect the health and well-being of minors. Set to take effect on 1 March, the measures aim to adapt to a rapidly evolving internet landscape.

Top government bodies, including those in cyberspace, education, publishing, film, culture, tourism, public security, and radio and television, jointly released the initiative. Together, they outlined four categories of content that could negatively impact minors and specified their key characteristics.

Recent issues, such as the misuse of minors' images, have been integrated into the regulatory framework. Authorities also established preventive guidelines to manage risks from emerging technologies, including algorithmic recommendations and generative AI.

Internet platforms and content producers are now required to take both proactive and corrective measures against harmful content. The rules emphasise that platforms must monitor, block, or remove information that could affect minors' well-being.

The Cyberspace Administration of China pledged to continue purifying the online environment. Authorities will urge platforms to assume their primary responsibilities and strengthen governance of content affecting young users, aiming to create a safer and healthier digital space for children.